Squid Game takes to the streets of Paris For two days, our team transformed the capital into an immersive setting inspired by the cult series Squid Game. Costumed guests, cards handed out, spontaneous interactions: a viral street marketing operation that attracted thousands of curious visitors to an ephemeral boutique and generated almost 600,000 likes on Instagram. A powerful demonstration of the power of urban activation by Alternacom.

In a world where the majority of advertising messages pass through our screens, one trend is returning to the forefront of communication strategy overhauls: street marketing.This non-media tool, which enables the target audience to be reached directly in an urban environment, has never been as relevant as it is today.