In street marketing, even the boldest idea can fall flat if it appears in the wrong place.Location isn’t just a backdrop — it’s the force that shapes visibility, emotion, and impact. The challenge: standing out in a hyper-dense urban world Cities move fast. People move faster.And every street competes for attention. Brands aren’t only choosing where  to be — they’re choosing where attention naturally happens . In this landscape, the strength of a campaign depends on its abili

In a world saturated with advertising, brands are looking for ways to stand out while offering memorable experiences. Enter branded pedicabs: a mobile, surprising, and deeply experiential marketing tactic. What is a branded pedicab? The concept is simple: a pedicab is fully decorated in a brand’s colors and visuals. It transports clients or visitors from point A to point B, turning a simple ride into an immersive brand experience. The result: a moving advertisement that creat

In a world saturated with advertising and where environmental awareness is growing, brands are looking for ways to stand out while...

In recent years, everything seemed to push brands toward an all-digital strategy : social media campaigns, influencer partnerships,...

To make a lasting impression and announce the highly anticipated release of NBA 2K26, the publisher went big by rolling out a spectacular...

Want to stand out in the urban advertising jungle? Choose bus advertising. In a world where every street corner is saturated with advertising messages, capturing attention is becoming a real challenge. What if the answer lay... in movement? Advertising buses are an effective solution, combining XXL format and strategic mobility. A veritable rolling canvas, they transform the city into a visual playground, where every journey becomes an opportunity to make an impression. Crea

At a time when brands are seeking to reconnect with their audience in the real world, street marketing is emerging as a creative and effective solution for generating traffic at points of sale. More immersive, more visual and closer to the consumer, it enables direct and memorable interaction. And when it is supported by a mobile medium such as an advertising or event bus, the impact is multiplied: XXL visibility, mobile presence, tailor-made entertainment... a true brand exp

To capture the attention of city dwellers in their daily lives, Hugo Boss has chosen to establish itself directly where everything happens: the city centers. Thanks to a tour in tailor-made dressed buses, the brand invited itself into the urban landscape of the 8 largest French cities, creating a strong and memorable visual experience. For three days in each city, the buses crisscrossed the busiest routes, offering continuous and impactful visibility.

To mark the release of her new album, the pop icon took Paris, Madrid and London by storm with a unique street marketing campaign combining music, treats and gifts. The result: thousands of passers-by won over and an album propelled to number one in the sales charts. A campaign by Alternacom, combining emotion and performance.

In a world saturated with messages, capturing attention is no longer enough: you have to create a real connection. Street marketing is therefore a powerful tool for surprising, engaging and providing a direct experience for your audience, creating a bond.