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Dua Lipa Hits the Streets with a Sweet and Sound-Powered Street Marketing Tour
To mark the release of her new album, the pop icon took Paris, Madrid and London by storm with a unique street marketing campaign combining music, treats and gifts. The result: thousands of passers-by won over and an album propelled to number one in the sales charts. A campaign by Alternacom, combining emotion and performance.

Alternacom Agency
1 day ago2 min read
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Why Street Marketing belongs in a 360° Media plan
In a world saturated with messages, capturing attention is no longer enough: you have to create a real connection. Street marketing is therefore a powerful tool for surprising, engaging and providing a direct experience for your audience, creating a bond.

Alternacom Agency
7 days ago2 min read
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Why Brands Still Bet on Fly Posting?
In this digital age, wild advertising is making a remarkable comeback in brand strategies. Visual, raw and offbeat, it captures attention in urban spaces and appeals through its authenticity. Combining artistic expression, virality and proximity to communities, this unconventional format offers a strong and targeted message. It is a powerful lever for standing out and making an impression, far removed from the rigid codes of traditional advertising.

Alternacom Agency
Jun 112 min read
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When Fashion Goes Big: A Monumental Night time Projection Campaign in Paris
To mark the launch of its winter collections and the opening of its flagship store on the Champs-Élysées, The Kooples has chosen to go off the beaten track.
For a week, the brand illuminated Paris with a spectacular device: giant projections on the most emblematic facades of the capital. From the Palais de Tokyo to the Opéra Bastille, fashion has been on show from 6 pm to midnight in an urban setting as bold as it is immersive.
A strong statement, cut to capture the eyes, sub

Alternacom Agency
Jun 52 min read
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How do you adapt a street marketing campaign to a particular city or country?
Street marketing, by definition, uses the public space to attract attention, create links and generate impact. But a successful campaign...

Alternacom Agency
May 302 min read
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When advertising lights up in the heart of Paris
Discover how Alternacom lit up Paris for Maje during Fashion Week with the Long Range Night Projections.
A bold and immersive campaign turned iconic monuments into giant canvases, combining high-impact visuals, strategic visibility, and urban innovation to showcase Maje’s new collection in a spectacular way.

Alternacom Agency
May 231 min read
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How do you create a wow effect in the street?
In a world saturated with advertising messages, capturing attention becomes an art.
Especially in street marketing, where streets, shopping malls and public spaces are overflowing with billboards, standing out is a major challenge.
To stand out from the crowd, it is no longer enough to be visible: you have to make a difference. And this is where the wow effect comes in, that ability to trigger a strong and memorable emotion through a surprising, immersive and original experie

Alternacom Agency
May 152 min read
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Squid Game takes to the streets of Paris: an immersive street marketing campaign
Squid Game takes to the streets of Paris
For two days, our team transformed the capital into an immersive setting inspired by the cult series Squid Game. Costumed guests, cards handed out, spontaneous interactions: a viral street marketing operation that attracted thousands of curious visitors to an ephemeral boutique and generated almost 600,000 likes on Instagram. A powerful demonstration of the power of urban activation by Alternacom.

Alternacom Agency
May 72 min read
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Why is street marketing even more powerful in the digital age?
In a world where the majority of advertising messages pass through our screens, one trend is returning to the forefront of communication strategy overhauls: street marketing.This non-media tool, which enables the target audience to be reached directly in an urban environment, has never been as relevant as it is today.

Alternacom Agency
Apr 302 min read
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