Dua Lipa Hits the Streets with a Sweet and Sound-Powered Street Marketing Tour

To celebrate the release of her latest album, global pop icon Dua Lipa took over the streets of Europe with a vibrant and immersive campaign. The mission? Create buzz around the album drop, drive plays on streaming platforms, and activate the liveliest neighborhoods of three major European capitals.

Our team designed a fun, flavorful, and high-impact street marketing operation that brought music (and sugar) directly to fans.

Objectives

• Promote the launch of Dua Lipa’s new album

• Drive listens across Spotify, Apple Music, and other streaming platforms

• Reach high-traffic urban areas in Paris, Madrid, and London

• Create an unforgettable brand experience in the streets

The Setup: A Sweet Ride with a Soundtrack

For three consecutive days, we deployed one blue total-covered food truck per city, fully branded with Dua Lipa visuals and equipped with speakers to play the album on repeat.

Each truck was strategically located in vibrant, youth-driven zones:

• Paris: Bastille & Châtelet

• Madrid: Principe Pio

• London: Westfield White City

  
  

To create a memorable interaction with the public:

• 6 brand ambassadors per city welcomed passers-by

• Distributed custom Dua Lipa goodies (T-shirts, ice cream & cotton candy)

• Encouraged engagement through a campaign hashtag redirecting fans to the album

Food truck for Dua Lipa's album

Key Results

• 3 days of simultaneous activation in 3 iconic cities

• Over 10,000 ice creams and cotton candy treats distributed

• The album reached #1 in sales in France, Spain, and the UK within a week of the campaign

A Case Study in Music-Driven Street Marketing

This operation proves that when music meets the street, the impact is instant. A smart and playful urban campaign can turn a release into a full-blown public experience, drive engagement, and elevate brand presence across borders.

At Alternacom, we design activations that turn public spaces into stages for brands. Whether you're launching an album or a product, we'll help you create street moments that stick.