To mark the release of her new album, the pop icon took Paris, Madrid and London by storm with a unique street marketing campaign combining music, treats and gifts. The result: thousands of passers-by won over and an album propelled to number one in the sales charts. A campaign by Alternacom, combining emotion and performance.

In a world saturated with messages, capturing attention is no longer enough: you have to create a real connection. Street marketing is therefore a powerful tool for surprising, engaging and providing a direct experience for your audience, creating a bond.

Street marketing, by definition, uses the public space to attract attention, create links and generate impact. But a successful campaign...

In a world saturated with advertising messages, capturing attention becomes an art. Especially in street marketing, where streets, shopping malls and public spaces are overflowing with billboards, standing out is a major challenge. To stand out from the crowd, it is no longer enough to be visible: you have to make a difference. And this is where the wow effect comes in, that ability to trigger a strong and memorable emotion through a surprising, immersive and original experie

Squid Game takes to the streets of Paris For two days, our team transformed the capital into an immersive setting inspired by the cult series Squid Game. Costumed guests, cards handed out, spontaneous interactions: a viral street marketing operation that attracted thousands of curious visitors to an ephemeral boutique and generated almost 600,000 likes on Instagram. A powerful demonstration of the power of urban activation by Alternacom.

In a world where the majority of advertising messages pass through our screens, one trend is returning to the forefront of communication strategy overhauls: street marketing.This non-media tool, which enables the target audience to be reached directly in an urban environment, has never been as relevant as it is today.