Street marketing & drive-to-store: attracting customers to your point of sale

In a context where brands are trying to reconnect with their customers in person, street marketing is proving to be an effective tool for attracting people to stores. More dynamic, more visual and closer to the public, it offers the possibility of generating direct, memorable and, above all, effective interaction. And when you add an advertising or event bus to the mix, the effect is multiplied.

The return of the local: why focus on physical presence in 2025?

After years of an entirely digital strategy, brands are beginning to re-evaluate the importance of the field. The store is once again becoming a strategic point of contact: a place for experience, advice and discovery. It is necessary to encourage passers-by to come through the door.

The advertising bus: a mobile and impactful form.

The bus is not just a simple display medium: it represents an experience. Decorated in your brand colours, it travels to strategic locations with high commercial potential: city centres, pedestrian areas, university districts or busy areas.

What the bus offers in addition:

• XXL visibility: a unique visual effect in public spaces.

• Smart mobility: we reach the public in the best possible way, in the right place, at the right time.

• Dynamic point of contact: including hostesses, distribution and even on-board entertainment.

  
  

Geographic targeting & timing: the keys to success.

Two elements are essential for a successful street marketing campaign: location and timing. We examine strategic traffic areas around your point of sale. We identify high-potential periods (lunch breaks, end of the day, weekends). We adjust the content and format according to your target audience (students, families, working people, tourists, etc.).

Integrate street marketing into a 360° strategic approach.Drive-to-store is even more effective when connected to your other channels:

• Announcing the tour on social media

• Live content or stories

• Public relations outreach or local influencer launches.

• Contests related to the event

  
  

In summary: what are the advantages of opting for a drive-to-store campaign?

• You improve your visibility on the street.

• You establish a direct connection with your potential customers.

• You boost your physical traffic with quantifiable results.