At a time when brands are seeking to reconnect with their audience in the real world, street marketing is emerging as a creative and effective solution for generating traffic at points of sale. More immersive, more visual and closer to the consumer, it enables direct and memorable interaction. And when it is supported by a mobile medium such as an advertising or event bus, the impact is multiplied: XXL visibility, mobile presence, tailor-made entertainment... a true brand exp

Discover how Alternacom lit up Paris for Maje during Fashion Week with the Long Range Night Projections. A bold and immersive campaign turned iconic monuments into giant canvases, combining high-impact visuals, strategic visibility, and urban innovation to showcase Maje’s new collection in a spectacular way.