When advertising lights up in the heart of Paris

At Alternacom, we push back the boundaries of event communication. For Fashion Week, we worked with the Maje brand on a campaign to match its creativity: the Long Range Night Projections.

A clear objective: to make an impression

The ambition was simple but daring: to communicate in BIG and BEAUTIFUL ways, highlighting Maje's new collection in spectacular fashion. And what could be more impressive than transforming Parisian monuments into giant canvases?

A night-time activation in the heart of the capital

For a whole week, every evening from 6pm to midnight, two iconic Parisian landmarks were lit up by huge visuals projected in high definition. These included the Palais de Chaillot, the Opéra Bastille, the Centre Pompidou, the Mairie de Paris and the Palais de Tokyo.

Outstanding performances

• Illuminated visuals ranging from 25 m² to over 200 m²

• Optimum visibility for several hours every evening

• An effective "drive to store" strategy, combining spectacular large-format displays with local action

  
  

A campaign that makes brands shine

By combining technological innovation, visual art and urban staging, the Megamobiles embody a new form of communication: immersive, impactful and resolutely modern.