Discover how Alternacom lit up Paris for Maje during Fashion Week with the Long Range Night Projections. A bold and immersive campaign turned iconic monuments into giant canvases, combining high-impact visuals, strategic visibility, and urban innovation to showcase Maje’s new collection in a spectacular way.

In a world saturated with advertising messages, capturing attention becomes an art. Especially in street marketing, where streets, shopping malls and public spaces are overflowing with billboards, standing out is a major challenge. To stand out from the crowd, it is no longer enough to be visible: you have to make a difference. And this is where the wow effect comes in, that ability to trigger a strong and memorable emotion through a surprising, immersive and original experie