At a time when brands are seeking to reconnect with their audience in the real world, street marketing is emerging as a creative and effective solution for generating traffic at points of sale. More immersive, more visual and closer to the consumer, it enables direct and memorable interaction. And when it is supported by a mobile medium such as an advertising or event bus, the impact is multiplied: XXL visibility, mobile presence, tailor-made entertainment... a true brand exp

In a world where the majority of advertising messages pass through our screens, one trend is returning to the forefront of communication strategy overhauls: street marketing.This non-media tool, which enables the target audience to be reached directly in an urban environment, has never been as relevant as it is today.