To capture the attention of city dwellers in their daily lives, Hugo Boss has chosen to establish itself directly where everything happens: the city centers. Thanks to a tour in tailor-made dressed buses, the brand invited itself into the urban landscape of the 8 largest French cities, creating a strong and memorable visual experience. For three days in each city, the buses crisscrossed the busiest routes, offering continuous and impactful visibility.

To mark the release of her new album, the pop icon took Paris, Madrid and London by storm with a unique street marketing campaign combining music, treats and gifts. The result: thousands of passers-by won over and an album propelled to number one in the sales charts. A campaign by Alternacom, combining emotion and performance.

Squid Game takes to the streets of Paris For two days, our team transformed the capital into an immersive setting inspired by the cult series Squid Game. Costumed guests, cards handed out, spontaneous interactions: a viral street marketing operation that attracted thousands of curious visitors to an ephemeral boutique and generated almost 600,000 likes on Instagram. A powerful demonstration of the power of urban activation by Alternacom.