Hugo Boss wins in the city center with an XXL mobile campaign

An XXL tour for visibility in the heart of major French cities.

In order to ensure a wide echo of his campaign, Hugo Boss has opted for a very effective urban approach: a total covering bus tour in the 8 largest French cities.

Mission: make city centers the central point of everything.

The objective was precise: to take an interest in the city centers of Lille, Paris, Lyon, Tours, Marseille, Montpellier, Toulouse and Bordeaux to attract the attention of urban residents in their daily routine. That is why Hugo Boss has chosen an impressive format, in line with his ambitious goals.

A large-format device designed for performance.

The heart of the device? A mobile communication bus is more than 110 m2 of mobile communication surface per vehicle. To carry out two tours in parallel, two buses were deployed, traveling the cities in pairs over a period of two weeks.

Each city benefited from a three-day presence, which allows the brand to establish itself solidly in the urban landscape and generate a recurrence among passers-by.

Maximum visibility where it counts

The buses traveled through the most attractive avenues of each city, offering extraordinary visibility and a constant presence in front of a dynamic and moving urban public. Thanks to their imposing format and attractive design, they have left no one indifferent.

In summary:

8 major cities covered

2 rounds in parallel

3 days of presence per city

110 m2 of visibility by bus

A strong presence in the heart of city centers

This roadshow combines mobility, visual impact and proximity for a result as strategic as unforgettable.