To mark the release of her new album, the pop icon took Paris, Madrid and London by storm with a unique street marketing campaign combining music, treats and gifts. The result: thousands of passers-by won over and an album propelled to number one in the sales charts. A campaign by Alternacom, combining emotion and performance.

Street marketing, by definition, uses the public space to attract attention, create links and generate impact. But a successful campaign...

In a world saturated with advertising messages, capturing attention becomes an art. Especially in street marketing, where streets, shopping malls and public spaces are overflowing with billboards, standing out is a major challenge. To stand out from the crowd, it is no longer enough to be visible: you have to make a difference. And this is where the wow effect comes in, that ability to trigger a strong and memorable emotion through a surprising, immersive and original experie