In a world saturated with advertising messages, capturing attention becomes an art. Especially in street marketing, where streets, shopping malls and public spaces are overflowing with billboards, standing out is a major challenge. To stand out from the crowd, it is no longer enough to be visible: you have to make a difference. And this is where the wow effect comes in, that ability to trigger a strong and memorable emotion through a surprising, immersive and original experie

Squid Game takes to the streets of Paris For two days, our team transformed the capital into an immersive setting inspired by the cult series Squid Game. Costumed guests, cards handed out, spontaneous interactions: a viral street marketing operation that attracted thousands of curious visitors to an ephemeral boutique and generated almost 600,000 likes on Instagram. A powerful demonstration of the power of urban activation by Alternacom.