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When Fashion Goes Big: A Monumental Night time Projection Campaign in Paris
To mark the launch of its winter collections and the opening of its flagship store on the Champs-Élysées, The Kooples has chosen to go off the beaten track.
For a week, the brand illuminated Paris with a spectacular device: giant projections on the most emblematic facades of the capital. From the Palais de Tokyo to the Opéra Bastille, fashion has been on show from 6 pm to midnight in an urban setting as bold as it is immersive.
A strong statement, cut to capture the eyes, sub
Jun 4
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