In this digital age, wild advertising is making a remarkable comeback in brand strategies. Visual, raw and offbeat, it captures attention in urban spaces and appeals through its authenticity. Combining artistic expression, virality and proximity to communities, this unconventional format offers a strong and targeted message. It is a powerful lever for standing out and making an impression, far removed from the rigid codes of traditional advertising.

Street marketing, by definition, uses the public space to attract attention, create links and generate impact. But a successful campaign...