In a world saturated with messages, capturing attention is no longer enough: you have to create a real connection. Street marketing is therefore a powerful tool for surprising, engaging and providing a direct experience for your audience, creating a bond.

In a world saturated with advertising messages, capturing attention becomes an art. Especially in street marketing, where streets, shopping malls and public spaces are overflowing with billboards, standing out is a major challenge. To stand out from the crowd, it is no longer enough to be visible: you have to make a difference. And this is where the wow effect comes in, that ability to trigger a strong and memorable emotion through a surprising, immersive and original experie